astra Zeneca

virtual Production

Shooting on an XR Stage in New York over two days, the team oversaw a ‘library’ shoot for this key Healthcare brand. The final deliverables included a nucleus of a 60-second and 45-second commercials, along with five 15-second versions, a year of social content, and over 300 stills.

With virtual interior and exterior sets built in Unreal Engine, adjustments could be made in real-time to the backdrops.